KONTECH Ltd
How to convey the right information about outdoor advertising machines

How to convey the right information about outdoor advertising machines

Publish: 2022-01-14 15:07:56 Update: 2022-02-10 09:32:53 View: 771

How outdoor advertising machines convey the right message, you can take this feature to the next level by taking anonymized facial data such as a customer's age, gender, and emotional state, and providing them with tailored content. With the rapid development and iterative update of global science and technology, as well as the rapid improvement of people's living standards, technology products have also entered our daily lives. Everywhere, smart outdoor advertising machines need to convey the right message at the right time. For example, if it rains, an advertisement for coffee or an umbrella should appear on the monitor. Or if the weather is sunny, you should show the information of the swimsuit.


How outdoor advertising machines convey the right message, you can take this feature to the next level by taking anonymized facial data such as a customer's age, gender, and emotional state, and providing them with tailored content.

Interactive outdoor advertising integrated machine, as well as by the independent information release screen and cabinet composition, strong visual impact, with infrared induction device, can detect the user after automatically converting the operation interface of the single-screen machine. There is also a wall-mounted machine, the fuselage is relatively lightweight, which can save space and retain the functions of the corresponding terminal. The goal of the smart outdoor advertising machine is not only to sell goods, it can also create a more immersive user experience, allow users to visit twice, and bring more consumption.

On a simpler level, you need content that can reach where your customers are. So, you need to update the content regularly, because the old content will quickly become obsolete. Another common problem with the lack of effective interactive smart outdoor advertising machines is that there is nothing that can really engage customers. A lot of signage is simply advertising a product. The intelligent outdoor advertising machine intelligent interactive application attaches great importance to the interaction effect with the audience, and has launched a number of social media interactive applications, providing flexible and effective solutions for brand marketing.

Kontech Electronics provides commercial display and special TV system solutions for various industries, and is also a one-stop service solution provider for outdoor advertising machines, splicing screens, electronic bus stop signs, rail transit screens, window displays, embedded displays, queuing calling machines, hoisting electronic bus stop signs, self-service inquiry machines, bus guide screens, hospital window displays, government affairs hall window displays, charging cabinet advertising screens, and express cabinet displays.